Pioneering female NFL sportscaster and Miss America-winner Phyllis George dies at 70 after long fight with blood disorder

Phyllis George, the former Miss America who became a female sportscasting pioneer on CBS's The NFL Today, has died at age 70.

A family spokeswoman said George died Thursday at a Lexington, Kentucky, hospital after a long fight with a blood disorder she'd had since she was in her 30s. 

Her children, Lincoln Tyler George Brown and CNN White House correspondent Pamela Ashley Brown, released a joint statement about George's death. 

'For many, Mom was known by her incredible accomplishments as the pioneering female sportscaster, 50th Miss America and first lady. But this was all before we were born and never how we viewed Mom,' George's children said in the statement. 

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Pioneering sportscaster Phyllis George (in 2009) passed away at age 70, her family said

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George was crowned Miss America in 1971 (pictured) after winning Miss Texas in 1970

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George (in 1976) went on to become a CBS Sportscaster on The NFL Today from 1975 to 1984 

'To us, she was the most incredible mother we could ever ask for, and it is all of the defining qualities the public never saw, especially against the winds of adversity, that symbolize how extraordinary she is more than anything else. The beauty so many recognized on the outside was a mere fraction of her internal beauty, only to be outdone by an unwavering spirit that allowed her to persevere against all the odds.'

George was crowned Miss America in 1971 and began her television career in 1974 at CBS on Candid Camera. She later joined Brent Musburger and Irv Cross in 1975 on The NFL Today. Jimmy 'The Greek' Snyder later was added to the cast.

'Phyllis George was special. Her smile lit up millions of homes for the NFL Today,' Musburger tweeted. 'Phyllis didn't receive nearly enough credit for opening the sports broadcasting door for the dozens of talented women who took her lead and soared.'

George worked on 'The NFL Today' until 1984 and also covered horse racing. She hosted the entertainment show 'People' and later co-anchored the 'CBS Morning News.'

George was briefly married to Hollywood producer Robert Evans in the mid-1970s and to John Y. Brown Jr. from 1979 to 1998. Brown owned Kentucky Fried Chicken and the NBA´s Boston Celtics and served as the governor of Kentucky.

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George (left) is pictured with her ex-husband John Y. Brown Jr. and their two children, Lincoln (right) and Pamela in an undated photo

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George is pictured here in 1977 with Muhammad Ali and Dustin Hoffman at an awards show

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George went on to co-anchor the CBS Morning News (in 1984 with co-anchor Bill Kurtis)

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George is pictured with (left to right) Paul Horning, Joe Namath and Carroll O'Connor at a pregame Super Bowl taping in 1980

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George's TV career also included a stint on People series, where she interviewed celebrities including Carroll O'Connor (pictured together in 1978) 

'Phyllis was a great asset to Kentucky,' Brown told the Louisville Courier-Journal. 'We had a great partnership. I think we enjoyed every single day.'

Originally from Denton, Texas, George attended the University of North Texas for three years, then went to Texas Christian University after earning a scholarship as Miss Texas in 1970.

'A true pioneer who approached her job with enthusiasm, empathy and humor,' ESPN broadcaster Hannah Storm tweeted. 'She was herself-charming and funny .. helped her audiences connect with some of the great sports figures of the day.'